Free Download
Everything Feels Urgent.
Nothing Feels Like Progress.
3 questions to ask before you add one more thing to your plate, so you know what actually deserves a yes.

Before one more thing becomes a priority.
In almost every founder conversation we have, there’s a moment where someone lists five or six things they’re working on, then asks which one should come first. They usually aren’t short on good ideas. What’s missing is a simple way to decide which one deserves the yes. That’s less a strategy problem and more a filter problem.
GXC works with founders of service businesses who are right in this spot, busy with the day to day and unsure which decision should go first. This guide is the same starting point we use with our own clients.
Download the guide
Three questions, no worksheet, no homework.
Run your next “yes” through it
Before you commit time, attention, or team capacity.
See what deserves your focus
And what can wait until it actually earns its place.

Who This Is From
I'm Tim Williams, founder of GXC.
I help founders of service businesses make better decisions about what deserves their attention first. This guide is the first filter I use in client work, simplified so you can run it on your own.
“Tim is a thoughtful, structured thinker who asks the hard questions founders need to hear.”
FAQ
Frequently Asked Questions
What's in the guide?
Three questions you can run on any new idea, offer, hire, or project before you say yes. No worksheet or homework.
Who is it for?
Founders of service businesses, like consultants, coaches, advisors, and agency owners, who aren’t sure what to focus on in their business first.
What happens after I sign up?
How long does it take?
A few minutes to read, and about a minute to run one decision through it.
Who is GXC?
Growth, Experience and Conversion (GXC) is a strategic growth advisory practice based in St. Louis. We help founders of service businesses decide what deserves their attention before they add anything else.
Run something through all three, and you'll usually know within a minute whether it's worth doing now, worth doing later, or not actually worth doing at all.

Focus Before Growth